Why platform dependency is real

It’s Friday, so another newsletter edition. While I’m up to date with all the new developments in AI, the tweet at the end of this edition blew my mind.

Furthermore, I focus on the creator economy and its dependency on platforms because of the lock-in that comes with it. Also, two articles written by respected outlets in my bookmarks combine my vision of the creator’s economy and why I believe influencers should be scared for their income in the next five years if they don’t adopt new revenue streams.

🧲 Why platform dependency is real

In recent years, many social platforms have seen the life of the day for private and personal use, as well as business-focused platforms like LinkedIn. Whole new ecosystems and economies around platforms kickstarted the creator economy, whether it’s young teenagers scrolling through TikTok or Snapchat or watching YouTube episodes of Mr. Beast (180 million subscribers 🤯).

Within the last few years, hundreds of thousands of new creators were born because they smartly profited from new platforms popping up while creating content their followers loved. But there’s trouble on the way from how I see things develop. All these creators are taking a considerable risk betting solely on the platform that skyrocketed their successes: platform dependency.

In the fast-evolving landscape of the creator economy, platform dependency has emerged as a looming challenge. Many creators, fueled by the allure of massive audiences and rapid success, have built their entire careers and livelihoods around a single platform. While this approach may yield short-term gains, it poses significant long-term risks. As we delve into the intricacies of the creator economy, one common thread becomes evident: the desire for autonomy.