The ultimate B2B playbook for founders

Hi all,

Another Friday, another newsletter. Today, I present you with the biggest B2B GOAT of our time, Alex Hormozi. This dude shares so much knowledge that it almost sounds too good to be true. If you’re dealing with other businesses for a living, please watch the video I’m sharing later.

Furthermore, you can now clone yourself or your hero, and AI is getting into politics. Last but not least, remember the viral app ClubHouse that was trending during COVID-19? They aren’t dead yet 🎤.

Enjoy reading; the next one comes on Tuesday!

Bas

🧭 The ultimate B2B playbook for founders

In September 2016, I founded one of Europe's first Growth marketing agencies, Off The Record, which TechCrunch awarded as a global top 10 growth agency years later. After I failed my second tech startup and ticked all the boxes on making the classic mistakes, I decided to freelance for a while on marketing, growth, and data. I could at least share the errors and flaws I learned during my first two endeavors, although I had quite some skills under my belt.

During those years, I worked for some big corporates in Europe, which I mixed with some hands-on consultancy for startups. After a while, I realized demand was more significant than supply, and I got tired of being solo and missed building together with a team. I decided to start an agency. In April 2021, I sold my agency in a 7-figure deal to a private-equity-backed group but remained a partner and managing director.

Over the years, I have done a lot of business with other businesses, and many things we did are processed or systemized. But I never really grasped the playbook for B2B or used tactics that proved to be of value all the time. That changed two weeks ago, by Alex Hormozi, to be precise.