The Startup Blindspot

👋 Hi all,

I’m back in the office for a few days, which I left earlier this year due to my forced burnout break. I’m talking to founders again, advising them about growth and marketing; I missed this. It reminded me of something I wrote a few years ago: the startup blindspot.

Also in this edition, How a Netflix Producer Lost All His Money in the Stock Market, Why No One is Going to Steal Your Idea, and again, a new interesting social app from Paris 🥐.

See you on Tuesday,

Bas

So you finally kickstarted your startup, raised or are looking for seed funding, and gained some initial traction? Join the club.

You passed the easy part, and now things are getting real. Your cashflow runway is shrinking each day, the first users are churning, and you just had your first team struggle. Nothing that can’t be solved, but you need to step up your game. Today…

Since I spent most of my weekdays advising and working directly with startup founders, I noticed a pattern amongst many of them. Of course, I can’t blame founders for being overwhelmed by their business ideas. Thus, I won’t.

What I can and will do, though, is warn of common pitfalls and help them to prick their bubbles. Often during these meetings, I refer to this as ‘The Startup Blindspot.’