The anti-hustle culture grows

👋 Hi all,

Thanks again for taking the time to read my newsletter; I crossed 500 subscribers 🥳. I will explore a paid tier in the future, but only for extra content. Let me know if you have any tips!

Today’s essay is about how Succession inspired me to write this post about quiet entrepreneurship and why most successful founders prefer sitting in the shadow.

And if you can find some spare time this weekend, I recommend you to read the fascinating story about the guy who stole $3 billion worth of Bitcoin.

See you on Tuesday,

Bas

I have many series that I wish I could watch again without remembering anything; 🃏 House of Cards, 👨🏻‍🔬 Breaking Bad or 🤵‍♂️ Suits are all-time favorites. But more recently, I must say that 👴🏻 Succession was a pure joy to watch, with so many different layers in every episode.

Besides that, the series was unpredictable till the very end, and there were a lot of real-life trends shown in the show. One of the biggest trends in the show was the ‘quiet luxury trend.’. The movement is that the rich don’t dress like the luxury brands want you to think they do. The rich don’t show off with their expensive brands. People who buy the Balenciaga brands are usually not prosperous; they want to look rich to others, but they’re faking their wealth. According to someone quoted by The Washington Post: “This is not luxury fashion — that’s a billboard.” I can’t top that one.

Succession shows this quiet luxury, a.k.a. stealth wealth, pretty nicely. They wear many ‘naked’ clothes without bold logos or brand names, with monotone colors. And don’t be fooled by the boringness; these clothes are costly.

Do you think this is an advertisement to watch the series? No, but you should, anyway. I use this example since I see the same thing happening with successful founders and those struggling privately.