How most platforms lure you in

👋 Hi all,

I’m giving away the (not so) secret book behind all the addictive in today's popular platforms and apps. The book taught me many tactics, and the model is so powerful that the writer includes an ethics section.

Furthermore, a 300+ database filled with marketing strategies on how to grow your business successfully and an inspiring story from a young bloke who beat cancer and grew his startup to a +1 million annual revenue in 18 months.

Enjoy,

Bas

In this digital age, we find ourselves entangled in the online web, and a curious pattern begins to reveal itself, captivating the minds of consumers with the artful dance of bait and hook. It’s a strategy skillfully executed by internet moguls like Netflix, TikTok, and Uber. It is a seductive dance that reels in unsuspecting souls with irresistible offers and services, only to tighten its grip and gradually raise its prices once a loyal customer is secured.

Take Netflix, for instance. Started as a cute DVD service in 1996, it became a streaming giant, offering a modest subscription fee for a treasure trove of films and series. This strategy was simple yet effective: hook viewers with high-quality, exclusive content at a low entry cost. As its library grew and original productions like "House of Cards" and "The Crown" took off, the subscription prices saw incremental hikes. It’s a classic case of easing the audience into a comfort zone of content consumption and then gently turning up the financial ask. Their next move? Raising the prices, once again, and removing their cheapest paid tier. You won’t cancel your subscription because of small price hikes. It’s the same for smoking; prices for a package of cigarettes tripled in the last few years. But because of the small steps, you don’t quit. When in doubt, zoom out. That’s a scary incremental growth over the last decades.

Uber's journey mirrors this. Initially disrupting the transportation industry with its convenient, cost-effective ride-sharing model, it was a breath of fresh air compared to traditional taxis in most capitals worldwide.